1990 to 1994

After leaving design college I spent a few months freelancing at various design companies. I wasn’t totally sure if this was the life for me. My sights were set high wanting to work for a big name design company or Soho computer animation house; right in the middle of the early 90s recession. Then I got a phone call from my old college secretary – could I go and see a company in Hammersmith about a job working on all manner of computer graphics. The next six months were spent working at Prince Graphics which was a 1.5 hour journey from door to door by train, tube, bus and foot.

Then I got another phone call. A mysterious gentleman called Jim Ludden wanted to see my portfolio and had tracked me down through an earlier contact I had made. Jim turned out to be the owner of a highly successful international corporate design practice. I was interviewed and got the gig (on a much higher salary). Three years were spent working at Ludden Taylor Associates, often up to fourteen hours a day (on average) in Shoreditch, London EC2A. Sadly no longer in existence, LTA boasted an enviable client list: Rolls-Royce, BOC, Panasonic, Lloyds Register, Philip Morris International, Alcatel to name but a few. My teeth were well and truly cut using the latest Apple Macs and designing to the highest standards. I am eternally grateful to Jim Ludden for the mentoring and experience he imparted. He is also one of the nicest blokes I’ve ever met!