Alder Sportswear Advertising

Over 17 years of progressive advertising...
Alder employed me to design their first advert in August in 1999. Back then we employed professional photographers and it was very expensive. Eventually I invested in a digital camera and photographed their product line for brochures etc. This enabled me to use the images for the ad’s offering a vast saving for Alder.

In 1999 after I sent Alder a mailshot. They had been looking for a local graphic designer for a few years – not easy to find in the depths of Devon. They were surprised to find a designer with my experience in the village and we have worked together for almost two decades! 

Below you will find a selection of ad’s spanning over 17 years. In anticipation of Alder's 50th Anniversary in 2016 we decided to adopt a retro branding style which is reflected in the adverts.

Alder have been active in the surf market for over five decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. 

Please view the other portfolio pages featuring wetsuit graphics, product design, branding, sub-brands, product packaging and POS.
Alder Sportswear Limited  
Designer and Artworker  
Project TYPE
1999 to 2017 and onwards