Alder Wetsuit Graphics

Following the contours...
Presented here is a varied selection of wetsuit logo design and surfing graphics. I estimate having produced design and specification for over 450 wetsuits over a seventeen year period.

The design work is very complex as I often have to photograph a sample wetsuit and then piece together the graphics. Other solutions were created from a “chopped-up” wetsuit - I then scan in sections and digitally stitch together. Occasionally, a manufacturer may supply a CAD pattern to work with. And finally, I would ask my wife to wear a blank wetsuit, gently draw the contours onto the neoprene (to avoid tickling) and then chop it up and scan in as a sectional pattern – an interesting technique.

Alder Sportswear have been active in the surf market for over five decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. I was contacted in 1999 after I had sent Alder a mailshot. They were surprised to find a graphic designer with my experience in the same village (Lewdown near Okehampton, Devon) and we have worked together ever since.
Alder Sportswear Limited
Designer and Artworker
Project TYPE
Brand & Logotype Design
1999 to present