Alder Wetsuit Graphics

Following the contours...
Presented here is a varied selection of wetsuit logo design and surfing graphics. I estimate having produced design and specification for over 450 wetsuits over a seventeen year period.

The design work is very complex as I often have to photograph a sample wetsuit and then piece together the graphics. Other solutions were created from a “chopped-up” wetsuit - I then scan in sections and digitally stitch together. Occasionally, a manufacturer may supply a CAD pattern to work with. And finally, I would ask my wife to wear a blank wetsuit, gently draw the contours onto the neoprene (to avoid tickling) and then chop it up and scan in as a sectional pattern – an interesting technique.

Alder Sportswear have been active in the surf market for over five decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. I was contacted in 1999 after I had sent Alder a mailshot. They were surprised to find a graphic designer with my experience in the same village (Lewdown near Okehampton, Devon) and we have worked together ever since.
CLIENT
Alder Sportswear Limited
ROLE
Designer and Artworker
Project TYPE
Brand & Logotype Design
YEAR
1999 to present
STATUS
Completed