To be successful, a company needs to be recognised and memorable. It could be your own name, for example ‘Jenny Jackson’ or what about something simple like ‘Super Special’. Branding is sold as a science but often it’s more about common sense. Before putting pencil to paper, a basic list of questions should be asked. What am I doing? Who wants it? Do they know they want it? Should it look expensive? Have I left the oven on? You get the idea.

What if you need to “slide” into a market sector and be seen as established but the reality is you only started a few months ago? An intelligent brand can do this, again using common sense, research and a certain amount of skill and design alchemy. You might want to appear cutting edge, hi-tech and shiny or more traditional, e.g. ‘baking from the farm kitchen’.

I'm here to help, pencil in hand; no waffle, piffle or jargon, just intelligent design and excellent ideas to give you the market presence you deserve. I can even create a brand manual which can be used for your supplier's reference.  

Why is it so simple? Well, I have a memorable name and few forget it. I also promote clean, accurate, Swiss minimalist design – my logo reflects this. Blue is one of my favourite colours; I think I can be allowed this minor luxury. I love my brand! Read more about my design philosophy.