There is an increasing recession busting technique being employed by marketeers… The Subscription Website. Yes, it’s been used for magazines, food, wine and other produce. Now it’s being extended to a vast array of products, primarily to save money for customers and secondly for the “I haven’t forgotten to buy it” fire-and-forget purchase.
My client, King of Shaves has launched a subscription model to sell its razors and blades direct to customers in a bid to appeal to cash strapped men and build loyalty ahead of a multimillion pound marketing push next year. The consumer focused subscription service delivers excellent razor blade cartridges from just £3 a month, directly to the customers’ door – and a free handle to get started!
In under 5 weeks, I designed and rolled out this subscription based website. It features a full e-commerce backend and subscriptions engine that completes the checkout process through PayPal. I worked with a small team of coders and based the “engine” on a well known CMS and e-commerce platform. Myself and the team heavily customised the engine to offer a super-simple purchase experience. The environment features the highest levels of security with EV SSL Certification and hosting on a cloud server with scaleable service load.
My client provided the graphics and we worked closely (over some long hours) to roll out the site on a market-busting schedule! S(h)ave some money now!
If you think you have a great subscription idea and would like to roll it out across the internet then please get in touch. I can hit the ground running with excellent solutions.