Over 17 years of progressive advertising...

Alder employed me to design their first advert in August in 1999. Back then we employed professional photographers and it was very expensive. Eventually I invested in a digital camera and photographed their product line for brochures etc. This enabled me to use the images for the ad’s offering a vast saving for Alder.

In 1999 after I sent Alder a mailshot. They had been looking for a local graphic designer for a few years – not easy to find in the depths of Devon. They were surprised to find a designer with my experience in the village and we have worked together for almost two decades! 

Below you will find a selection of ad’s spanning over 17 years. In anticipation of Alder's 50th Anniversary in 2016 we decided to adopt a retro branding style which is reflected in the adverts.

Alder have been active in the surf market for over five decades! Starting with a pair of board shorts in the late 60′s, they grew into a multi-million pound business. 

Please view the other portfolio pages featuring wetsuit graphics, product design, branding, sub-brands, product packaging and POS.

Alder Sportswear Limited  

Designer and Artworker  

Advertising

1999 to 2017 and onwards

Completed