HookedOnMedia and I had collaborated on a client’s website for technical SEO and PPC services. Off the back of this HookedOnMedia approached me with a view to radically redesigning their website. They were particularly drawn to my minimalist style and ability to produce fully adaptive websites for desktop, tablet and mobile. Add to this layouts that are daring and "break out of the grid" and you have a dynamic engaging design.

Much of the text was re-purposed and the majority of graphics were designed from the ground up for this project. A strong brand style was created using freestyle drawings contrasted with precise technical illustrations. A constant from the original branding was the colourway of orange and blue and a new colour palette was introduced to complement the dominant colours. Add to this a new logotype design and a much fresher visual style was achieved.

Designed for maximum SEO and SEM penetration, the site is content heavy. Adding a simple index at the top of busy pages offers a "Jump to..." series of links to easily identify key sections.

My client has re-purposed my brand style for in-house use for email marketing, social media advertising and white papers.

As a contrast, the original website style can be seen at the bottom of the slides on this page.