Puddleducks Shopify eCommerce Store

A Shopify website for Puddleducks Children's Wear to update their eShopping activities.
MOBILE OPTIMISED
ACCELERATED
SHOPIFY ECOMMERCE
SEO OPTIMISED
CUSTOMISED
Another industry recommendation brought Puddleducks to me. Could I migrate them from their old WooCommerce platform to Shopify? Yes, of course. Will it work with our existing EPOS system? Yes!
I recommended only minor tweaks to Puddleducks' friendly branding. I didn't want their customer base to lose the visual link with them which is bold and distinctive; I just tidied everything up. Various improvements were made to navigation structure and website ergonomics.

As with my other EPOS clients, Simon downloaded existing content from his old WordPress site and added pictures and descriptions to the imported products. It took around three weeks for him to complete this process. During this time I concentrated on setting up the Shopify store,  building the collections structure and the mapped product filtering system.

A critical aspect of this project was to take care of brand and product redirects. This couldn't be achieved at a granular level (due to too many products) but wildcard redirects were added and it made a massive difference to search engine and SEO health.

My client loves the platform and although the Shopify way is different to other platforms, Simon has adapted to it very quickly. He now adds his own products, collections and content. A recent move to Shopify's dedicated POS system is perfect for Puddleducks. Excellent!
CLIENT
Puddleducks Children's Wear
ROLE
Designer and Developer
Project TYPE
eCommerce Shopify Shop
lINK
YEAR
2021
STATUS
Completed and Live