The brief was straightforward; make my website better, easier to use, mobile and tablet friendly, much faster, appear as a well established brand and be visually more attractive. I kept my client appraised throughout the design process and he had lots of feedback, often requiring logical objective answers and explanations.

The old website had little SEO and ran at a 10th of the speed of the new solution. Unsurprisingly it was being heavily penalised in Google searches.

Built on the WordPress and WooCommerce platforms meant that Bill could keep the original software he was used to. The difference? Just cleaner, easier to read, much more dynamic, customer focused UX / UI and of course saturated with SEO terms and structure for greater performance.