Rees Kenyon Design is not an SEO or SEM agency. However, all the websites I build are fully SEO and SEM prepared.
It's understandable that you want your website to perform well in search engines like Google and Bing.

You can rest assured that each and every website I create will have handcrafted SEO and SEM built-in. You can even request that a full audit is carried out so that key search terms can be carefully identified.
Many of my clients' websites perform extremely well in search engines, often ranking on the first page of Google. Large scale SEO investment can easily equal or exceed the cost of designing and producing your website; it is important to consider the importance of organic SEO versus paid search engine marketing from the outset.

Organic SEO from Rees Kenyon Design

As mentioned above, I always optimise your website for search engines during the production phase. It is imperative that the website narrative is relevant, targeted and well written. Other tricks of the trade are applied to augment good copywriting, e.g. identifying keywords and search terms. Then patience is required while the search engines analyse your website and decide how relevant the content is. It can often take two to three months before tangible results are obtained.

For every client website I connect a Google Analytics and Webmaster account which tracks usage, search terms, visitors and geographic data.

It should be noted that the above process is regarded as "basic SEO" and can often be highly effective. I can advise on an intensive SEM campaign although this does require investment. It's possible that you may want to take this step in the early stages and continue to develop your campaign. I partner with trusted agencies for this process due to their specialism and expert knowledge.

Intensive SEO to achieve multiple keyword search success is an ongoing process due to fierce competition in search engines. "Fire and forget" may result in your rankings sliding month on month.

Pay Per Click Advertising

PPC can offer "first page" rankings as a quick fix. PPC is expensive, there is no point denying it. Spending £50.00 per month will yield little or no customers visiting your website. You should be thinking along the lines of £150.00 to £500.00 per month in the early stages. It is all dependent on the competition for your keywords.

I have set up effective PPC campaigns for my clients and advanced tracking in Google Analytics. The results have been very effective in crowded markets with high demand search terms.

In conclusion it has always been my opinion to concentrate on excellent organic SEO. In the long run it yields far more "quality" traffic on your website. However, there is one caveat... If you are selling a product for £5000.00 with low [simple_tooltip content='In simple terms, Cost Of Goods Sold (COGS) is the direct costs attributable to the production of the goods sold in a company. This amount includes the cost of the materials used in creating the goods along with the direct labour costs used to produce the goods. It excludes indirect expenses such as distribution costs, sales force costs, marketing and advertising.']COGS[/simple_tooltip], there is a captive audience who are willing to part company with their hard earned cash (or not so hard earned) and you are in a commanding market sector then PPC is worth the initial investment.
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